Case Studies
Take a stroll through some of our favorite client stories to see what’s possible.
CLIENT
Great Data Lake
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Products
IP geolocation and other internet data products
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Industries
Cybersecurity, digital marketing, online media
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Activities
Product devlopment, strategy, branding
Launching a new data product in a crowded market
A new company brand was created to set the tone for the upcoming product launch
data lake:
A centralized repository that stores, processes, and secures large amounts of data in its native format.
(Amazon)
The logotype borrows from the syntax of various programming languages . . .
. . . while the colors are inspired by syntax highlighting tools used by coders.
Do similar data products exist?
Do similar data products exist?
How is Great Data Lake's version different?
How is Great Data Lake's version different?
A rigorous discovery process was used to define the core product
What is the benchmark for such products?
What is the benchmark for such products?
How is the difference measured?
How is the difference measured?
Differentiating this new product would be a challenge in the crowded IP geolocation market. Finding and emphasizing the key value propositions was crucial.
Internal interviews and market research provided the raw material for crafting effective product messaging.
A name was chosen that would be easy to pronounce, easy to remember, and easy to associate with core product attributes.
Finally, a new website was created to establish credibility and attract early customers
“American Lotus understands us better than any agency we’ve worked with. They adapt with us as we get feedback from the sales team and help us stay focused on delivering a great product.”
Quentin Ortega
Managing Director
Great Data Lake
CLIENT
Mo-Sci
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Products
Technical glass and ceramics
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Industries
Healthcare, energy, general
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Activities
Strategy, content, branding
Generating demand with strategic content
Technical content is published regularly to build credibility and generate leads.
Mo-Sci’s technical articles are some of the most popular pages on the company’s website.
These articles have a long shelf life and continue to draw visitors years after they are published.
Articles are promoted on LinkedIn to build interest and awareness
In-depth ebooks and white papers showcase engineering expertise and serve as lead magnets.
Explainer videos show customers new possibilities for collaboration
A library of marketing collateral engages customers and keeps the sales conversation going
“Andrew has been great to work with over the years. He always delivers quality work with little direction.”
Krista Grayson
Director of Marketing
Mo-Sci
Talema
MORE STORIES
Products
Toroidal magnetic components
Industries
Energy, healthcare, electronics
Activities
Strategy, content, branding
Industry-focused technical articles are some of the most popular pages on the Talema website
Technical white papers provide a learning resource for design engineers while also generating leads for the sales team
“Andrew was able to quickly grasp our core competencies and create a website that highlights the value we bring to our customers.”
Jeffrey Goff
VP, North American Sales
Talema Group
MORE STORIES
Brewer Science
Products
Anti-reflective coatings and other specialty materials
Industries
Semiconductor and microelectronics manufacturing
Activities
Strategy, content, branding
Technical explainer videos illustrate how critical the company’s products are to customer success
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