Marketing for science and technology
Streamline your technical business development with better content.
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It takes more than marketing fluff to sell B2B tech.You have to start providing value from the very first touchpoint. This means creating meaningful, engaging content and marketing materials people actually want to see. Because it's the only way to pass all the gatekeepers and convince the real decision makers to invest in your solution.
Communicate with your prospects confidently knowing that the message you deliver will be the same one they saw on the website and elsewhere.
Streamlined Business Development
Stop wasting time reinventing your message every time you talk to someone new. Ensure your sales and support staff are reading from the same page.
Targeted Sales Enablement
Get more qualified leads by being clear about the type of work you do. Give your sales staff clear direction on what kind of business they should pursue.
Know what to say and when to say it. Be clear about who you are and what you do so your customers, community, and employees don't have to guess.
Work with Andrew
Marketing and content development services
My name is Andrew Layton, and I help science and technology businessess communicate complex information and streamline their business development through better marketing and content development. My services range from basic one-off marketing projects to fully-managed marketing packages. Contact me if you have any questions about any of the services I offer.
Individual Marketing Projects
Working on a one-off project together is a great way to address specific needs or to see if we are a good fit for one another before engaging in a long-term program.
Brand Audit and Action Plan
In this comprehensive audit, I will take a look at your current marketing “state of the union” and provide you with a detailed breakdown along with several recommendations for how to better position your technical business for growth.
Managed Marketing Packages
Ready to get serious about positioning your business for future growth? In this premium consulting engagement, we will work together over the long term to establish your value message and position your business in the minds of your customers and prospects.
“For every project we worked on together, Andrew kept the objective top of mind. He looked out for the client's best interest and he delivered.”
Executive Producer / Managing Partner, rukus