Marketing for Science and Technology
Streamline your technical business development with better content.
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It takes more than marketing fluff to sell B2B tech.To make it past all the gatekeepers and get buy-in from real decision makers, you have to start providing value from the very first touchpoint. This means you have to create meaningful, engaging content and marketing materials people actually want to see.
Refine your message
Take time to clarify your position in the market and determine your unique value proposition. Learn why customers find you compelling and amplify that message.
Create killer marketing materials
Brochures don’t have to be pointless, and your website doesn't have to be covered in cobwebs. Give every piece of content and collateral a purpose to help move prospects through the funnel.
Build marketing into your routine
Good marketing builds relationships. Relationships require consistent attention over time, so in order for your marketing to work, you must commit to making it a habit.
Pitch with confidence
Standardized messaging means no more “winging it” every time you visit a customer or present at a conference. Constant feedback between sales and marketing over time will help refine things even further, so there are fewer surprises in customer meetings.
Streamline your business development
Like any good standard operating procedure, a solid marketing plan gives everyone in your company a standardized reference for communicating with stakeholders. Clear, consistent communication reduces friction and increases organizational efficiency.
Work with Andrew
Marketing and content development services
My name is Andrew Layton, and I help science and technology businesses communicate complex information and streamline their business development through better marketing and content development. My services range from basic one-off marketing projects to fully-managed marketing packages. Contact me if you have any questions about any of the services I offer.
Individual Marketing Projects
Working on a one-off project together is a great way to address specific needs or to see if we are a good fit for one another before engaging in a long-term program.
Brand Audit and Action Plan
In this comprehensive audit, I will take a look at your current marketing “state of the union” and provide you with a detailed breakdown along with several recommendations for how to better position your technical business for growth.
Managed Marketing Packages
Ready to get serious about positioning your business for future growth? In this premium consulting engagement, we will work together over the long term to establish your value message and position your business in the minds of your customers and prospects.
“For every project we worked on together, Andrew kept the objective top of mind. He looked out for the client's best interest and he delivered.”
Owner / Executive Producer, Real Republic