Most technical companies never harness the full power of branding and positioning.
Maybe you're preoccupied with technology development. Maybe you're understaffed. Or maybe you think it's all a bunch of fluff that costs too much and doesn't get any results. But what if you are missing out on one of the most powerful tools in your business development arsenal?
Communicate with your prospects confidently knowing that the message you deliver will be the same one they saw on the website and elsewhere.
Streamlined Business Development
Stop wasting time reinventing your message every time you talk to someone new. Ensure your sales and support staff are reading from the same page.
Targeted Sales Funnels
Get more qualified leads by being clear about the type of work you do. Give your sales staff clear direction on what kind of business they should pursue.
Know what to say and when to say it. Be clear about who you are and what you do so your customers, community, and employees don't have to guess.
Learn branding and positioning for STEMArriving in 2017
Arriving in 2017: Branding and Positioning for STEMLearn how to turn your technical brand into a business development powerhouse with my upcoming course on branding and positioning for science, technology, and engineering companies.
What you’ll learn
- How to focus your branding and positioning to drive your business development
- How to conduct your own brand audit to identify key strengths and weaknesses
- How to interact with content creators to produce effective technical content
- . . . and much more!
Sign up for updates
Sign up to be notified when the course launches.
Brand Management & Consulting
Work with Andrew
I help businesses in highly technical industries reach more of their prospects through clearer messaging and better branding.
60-min Consultation Call
Brand Audit and Action Plan
Ongoing Brand Management
“For every project we worked on together, Andrew kept the objective top of mind. He looked out for the client's best interest and he delivered.”
Executive Producer / Managing Partner, rukus