Communications for science and technology
Communicate complex information and streamline your business development with strategic branding and managed marketing communications.
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Most technical companies never harness the full power of branding and positioning.
Maybe you're preoccupied with technology development. Maybe you're understaffed. Or maybe you think it's all a bunch of fluff that costs too much and doesn't get any results. But what if you are missing out on one of the most powerful tools in your business development arsenal?
Communicate with your prospects confidently knowing that the message you deliver will be the same one they saw on the website and elsewhere.
Streamlined Business Development
Stop wasting time reinventing your message every time you talk to someone new. Ensure your sales and support staff are reading from the same page.
Targeted Sales Funnels
Get more qualified leads by being clear about the type of work you do. Give your sales staff clear direction on what kind of business they should pursue.
Know what to say and when to say it. Be clear about who you are and what you do so your customers, community, and employees don't have to guess.
Work with Andrew
Communications and brand management services
My name is Andrew Layton, and I help science and technology firms communicate complex information and streamline their business development through branding and positioning. My services range from a basic one-off strategy call to ongoing fully-managed marketing communications. Contact me if you have any questions about any of the services I offer.
One-Off Strategy Call
Whether you're working with freelancers to build basic brand assets, or preparing for an upcoming pitch presentation, a one-off strategy call is a great way to work through any marketing challenge you may be facing and get some clear, actionable advice.
Brand Audit and Action Plan
In this comprehensive audit, I will take a look at your current marketing "state of the union" and provide you with a detailed breakdown along with several recommendations for how to better position your technical business for growth.
Ready to get serious about positioning your business for future growth? In this premium consulting engagement, we will work together over the long term to establish your value message and position your business in the minds of your customers and prospects.
Learn branding and positioning for STEMArriving in 2017
Arriving in 2017: Branding and Positioning for STEMLearn how to turn your technical brand into a business development powerhouse with my upcoming course on branding and positioning for science, technology, and engineering companies.
What you’ll learn
- How to focus your branding and positioning to drive your business development
- How to conduct your own brand audit to identify key strengths and weaknesses
- How to interact with content creators to produce effective technical content
- . . . and much more!
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Become an Alpha Partner and follow along for free as the course is being developed.
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“For every project we worked on together, Andrew kept the objective top of mind. He looked out for the client's best interest and he delivered.”
Executive Producer / Managing Partner, rukus