Give your technical business the best chance of success.
Find out how your technical business can create stronger products, uncover growth opportunities, and reach customers more effectively.
Are you losing business because customers can’t see your value?
Two-thirds of the technical B2B buying process happens before a prospect ever makes contact with your sales team.1,2
If your value isn't crystal clear, you may be disqualified without ever knowing the prospect was interested.
1. The 2023 B2B Buyer Experience Report | 6Sense. (2023). 6sense. https://6sense.com/report/buyer-experience-2023/
2. State of Marketing to Engineers Research Report | TREW Marketing. (2024). https://www.trewmarketing.com/state-of-marketing-to-engineers-research-report
Unclear value can lead to frustrating symptoms throughout your organization.
Do any of these sound familiar?
Confusion about priorities
Difficulty building sales momentum
Frequently in “reactive mode”
Vague or confusing marketing
Difficulty finding strategic partners
Poor experiences with marketing teams
Difficulty raising prices
Difficulty describing what you do
Adding more salespeople alone doesn’t solve the problem.
When the value is unclear, your sales team has to guide every prospect one-on-one through every step of the buying process.
Even your best closers will struggle to grow your business this way, and adding more team members only increases complexity while yielding diminishing returns.
Adding more marketing often leads to expensive disappointment.
Marketing is designed to amplify a winning value message to the right audience.
But if the value is poorly defined and your marketing team operates in a vacuum, they will only be broadcasting expensive noise.
Over time, unmet expectations lead to a breakdown of trust with leadership and dysfunctional team dynamics.
Cut through the confusion and connect with your ideal customers through a process-driven approach to value creation.
We apply tried-and-true principles to help you uncover value and define products to achieve the best market fit.
“American Lotus was able to quickly grasp our core competencies and create a website that highlights the value we bring to our customers.”
Jeffrey Goff
VP, North American Sales
Talema Group
Free stuff!! 🥳
Technical Marketing Infographic
Use this step-by-step guide to create a technical marketing plan with ease. This printable infographic makes an ideal quick-reference companion to the STEM Marketing Field Guide (see below).