Give your technical business the best chance of success.
Find out how your technical business can create stronger products, uncover growth opportunities, and reach customers more effectively.
Are you losing business because customers can’t see your value?
Two-thirds of the technical B2B buying process happens before a prospect ever makes contact with your sales team.1,2
If your value is unclear, you may be disqualified without ever knowing the prospect was interested.
1. The 2023 B2B Buyer Experience Report | 6Sense. (2023). 6sense. https://6sense.com/report/buyer-experience-2023/
2. State of Marketing to Engineers Research Report | TREW Marketing. (2024). https://www.trewmarketing.com/state-of-marketing-to-engineers-research-report
Help your prospects understand why they should do business with you.
Technical products require clear explanation to reach all the stakeholders in the customer organization — from engineering to the C suite.
“American Lotus was able to quickly grasp our core competencies and create a website that highlights the value we bring to our customers.”
Jeffrey Goff
VP, North American Sales
Talema Group
Free stuff!! 🥳
Making a marketing plan should be easy. We believe it so much we’re giving away these free resources to show you just how easy it can be. We don’t even ask for your email!
Technical Marketing Infographic
Use this step-by-step guide to create a technical marketing plan with ease. This printable infographic makes an ideal quick-reference companion to the STEM Marketing Field Guide (see below).
STEM Marketing Field Guide
Based on the STEM Marketing Infographic above, this screen-friendly ebook contains 65 pages of practical info to help you find a marketing strategy that makes sense for your unique type of business. No multi-day strategy sessions required.