Background
A 40-year-old electrical components company reinvents its brand
When the leadership at Talema first approached me, their brand was in pretty rough shape. Years of decentralized marketing had taken their toll, and the result was a hodgepodge of logos, company names, websites, and messaging. The company still had a reputation for excellent quality, world-class engineering, and product performance, but that message was getting lost.
Before:
Many different logos, websites, and company names
After:
A unified logo, company name, website, and message
After creating a new logo for the company, we began incorporating it into signage, brochures, and other marketing collateral. We then moved on to create a new website, where we consolidated information from the various other websites, brochures, and data sheets into a centralized, mobile-friendly design. We chose to focus the messaging around Talema’s most competitive strength, which is the design and production of custom electromagnetic components. These efforts resulted in a significant increase in qualified sales inquiries both through the website and direct contact.
