If you’ve done any research into marketing for your STEM business, you know the list of recommendations is really, really long.
Website… social media… video… blogging… email marketing… webinars… SEO…
While you’ll find a lot of great advice on all these tactics, you may be left with a pretty daunting question: “Where do I start?”
To complicate matters, STEM businesses need their subject matter experts (i.e. their best scientists and engineers) to participate in marketing efforts in order to ensure trustworthiness in the market. Since their time is very valuable, you want to be sure the time they spend helping with marketing is not wasted.
Find your starting point
To make it easier to find your starting point, I’ve put together an infographic that outlines the process I use to help my clients develop their STEM marketing and communication plans.
Instead of recommending a one-size-fits-all approach with a giant to-do list, this process is designed to help you figure out the minimum content you need to enable sales. From there, you can work your way backwards through the sales and marketing funnel, filling in the content gaps as you go.
Over time, you will build a robust and reliable marketing machine.
The approach is similar to the minimum viable product principle found in lean product development. You may find it helpful to familiarize yourself with these concepts, but you don’t need to know all of that in order to follow this process.