If you have a colleague, friends, a family member, or anyone else who is in need of help that I can provide, I invite you to connect them with me. My promise to you is that I will provide them with whatever help I can within the best of my abilities — and if I cannot help, I will see to it that they’re connected with someone who can help them.
Welcome! You’re reading this page because you’re a trusted friend, client, or colleague and you’re curious how to refer someone to me.
First of all, thank you so much. I appreciate any and all referrals that you are gracious enough to provide. You have my promise that I will provide any person you refer to me with whatever help I can to the best of my abilities.
If you’re curious about who would make an ideal referral and how to refer someone to me, read on. This page was written to give you helpful, specific instructions on how to refer someone you know.
“Whom should I refer to you?”
My ideal clients are science, technology, and engineering entrepreneurs running small to mid-size companies with little or no marketing staff or expertise.
Companies that benefit the most from my services are well-funded startups or established companies that have achieved consistent revenue from commercialized products, IP, or services.
That said, if there is anyone that you feel would benefit from being connected with me for whatever reason, you have my blanket permission to refer anyone and everyone to me. I am always happy to make myself available to help someone that you refer to me in whatever capacity that I can, even if that means connecting them with someone who I think would be a better fit for their needs.
What problems can Andrew help with?
My ideal clients are looking for help:
- Explaining their technology and communicating their value to investors, customers, government agencies, etc.
- Developing a marketing plan or roadmap for their business
- Crafting and planning high-stakes pitch presentations
- Building an arsenal of digital and print marketing collateral (including websites)
- Using video to profile the company or explain their technology
- Optimizing customer on-boarding and support communication
“How should I refer people to you?”
The best way to refer someone to me is to send them a link to my new client questionnaire. This is the best way for us to start the conversation, so I can understand how I can help them and their business.
Send them a link to this page: http://americanlotus.co/apply/
Please let them know that when they fill out the questionnaire, they should put down your name as the person who referred them to me.
Note: I’ve included an email below that you can copy and paste and send to anyone you’d like to refer to me. You’re welcome! 🙂
How does Andrew help his clients?
My clients can benefit from fully-managed done-for-you services or guided/coaching services. Services range from a few hundred dollars to many thousands depending on the client need and scope of work.
“How can I find people to send to you?”
The quickest and easiest way is to take 5-10 minutes to scroll through your contacts list on your phone and note any business leaders at small- to mid-size technical firms whom you think might benefit from my services.
For each person on your list, feel free to refer them to me or send them the referral introduction email below.
“Do you have an email I can just copy/paste to refer people to you?”
Absolutely! Just copy and paste this, subbing in their name and the relevant bits and send the email off to someone that you’ve identified. Please CC or BCC me, so I know that you’ve referred them to me and can prepare for them to reach out to me.
You mentioned that you were looking for help with [Problem or issue facing their business OR an outcome they’re looking for].
I’d like to introduce you to Andrew Layton, a consultant who specializes in marketing communications for small and mid-size technical firms.
I’m familiar with Andrew’s work and highly recommend him as someone that you speak to. I’ve CC’d Andrew on this email and he’ll be replying in a day or so to learn more about you, your goals, and your business.
In the meantime, I recommend you fill out this questionnaire about you, your business, and your goals so he can be better prepared to talk to you (make sure to put me down as the source of the referral!)
Once you’ve filled out that questionnaire, Andrew will be in touch with any follow-up questions and to schedule a time for the two of you to speak.
Looking forward to hearing how the conversation goes,
Referrals are often called the “gold standard” of my profession. I deeply appreciate you taking the time to connect me with your colleagues and your friends. And if there is anyone I can refer to you, just email me and let me know and I’ll see who in my network is a match for your business.