Brewer Science was once again on the leading edge of a new technology for semiconductor fabrication: directed self-assembly (DSA). The only problem was that the company’s presence in this space was being overshadowed by numerous other companies, consortia, and high-profile partnerships. Although the technique had been known for several years, we believed Brewer Science had the best and most exciting program in DSA, and we wanted the world to know about it. So we embarked on a high-profile animation project that represents a perfect marriage between complex subject matter and creative storytelling.
Connecting great minds
While we were making this piece, I acted as the main liaison between scientists, business leaders, and the creative professionals who were producing the video. Additionally, I had to make sure we were capturing the message in a way that would resonate with a broad audience. Because of my experience in dealing with highly technical subject matter and managing numerous creative projects, I was able to communicate effectively between all the parties involved and ensure that the final product delivered on its original promise.