Mo-Sci has developed some truly amazing biomedical technology using specially formulated glasses. The company had recently produced an animated video explaining how the body can use bioactive glass to speed up the healing process for broken bones, and wanted to base a campaign off of some of the visuals featured in the video. The simple tagline, “discover the healing power of glass,” was a hit with the client and captured the essence of the product’s impact.
Design & Creative Direction – Andrew Layton
The tagline and visuals from the initial ad have been used in several industry publications, trade show displays, and on the web.
The original video on which the campaign is based can be viewed here.