Who is this for?
Anyone may feel free to join, but this course is targeted for executives, in-house marketers, and creative pros working with small- to mid-size technical businesses.
1. Technical entrepreneurs and executives
I’m talking about people with serious skin in the game. Profit and loss responsibility, strategic planning, etc. May or may not have a technical background.
2. In-house marketers for technical companies
Anyone who is responsible for corporate marketing and branding activities. Product marketing is ok too, but this course mainly addresses the “big picture” corporate elements. Also may or may not have a technical background.
3. Creative agencies and professionals who produce work for technical companies
Designers, developers, video producers, writers, etc. Because doing work for science, technology, and engineering companies is… uniquely challenging, to put it mildly.